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From Track to Market: Pepsi's Formula One Marketing Strategy Powered by Data
University of the Pacific
Stockton, CA
Designer, Lead
SQL Queries, Presentation Preparation
Final Project
Special Analytical Topics
Presentation
This project analyzes how PepsiCo can use data to identify the best Formula One drivers for brand sponsorship. It examines driver performance, nationality, race results, and circuit success to determine the most marketable ambassadors. The findings highlight a small group of elite performers, offering PepsiCo insights into strategic partnerships for maximizing brand visibility and fan engagement.
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